Indiegogo startup Misfit has launched its Shine wearable activity tracking device in Apple stores in the U.S., Canada, Japan and Hong Kong. The quarter-sized Shine will make its debut in Apple stores in Europe and Australia next month.
The move is a big step for the year-and-a-half-old venture-backed startup, which just started shipping its first Shines to its first customers. Misfit funded its original wave of Shines through an Indiegogo campaign that raised over $845K.
Misfit’s Shine is an all-metal activity tracker that can be synced with a smartphone just by placing it on the phone’s screen. The device lets you know how active you are every day, and allows you to set goals to become more active.
To see how active you’ve been throughout the day, tap the Shine and a halo of lights shines through invisible micro-holes, laser drilled into the metal casing, showing your activity level for the day. The device can be worn as a clasp, on a sports band around your wrist, or like a necklace on a chain.
It comes as no great surprise the company is releasing their device in Apple Stores, as Apple has always had a bit of an influence on the fledgling firm. Misfit was founded o the day of Steve Jobs’ passing, (the name “Misfit” is a tribute to Jobs and Apple’s “Think Different” ads.), and one of the company’s co-founders is former Apple CEO John Sculley.
The Shine is available in Apple Stores, or via the Shine website for $99.95.
