Just over half the iPhones Apple sold in June were the flagship iPhone 5. The iPhone 4S, which has been around since 2011, accounted for 30% of all sales, and the iPhone 4 grabbed up the rest of the sales.
With the iPhone 5 taking 52 percent and the iPhone 4S earning 30 percent of sales, the remaining 18 percent were iPhone 4 sales, according to data released on Monday by Consumer Intelligence Research Partners to AppleInsider.
CIRP’s data shows the average selling price of the iPhone steadily declining as increasing amounts of customers have opted for the iPhone 4S and iPhone 4. After its launch in October 2012, the iPhone 5 accounted for 68% of all iPhone sales, but that quickly fell to 50% by December.
As the smartphone market continues to mature, some observers feel that future growth in the space will come from low- and mid-tier handsets. This has helped fuel speculation that Apple will be soon releasing a budget model of its popular iPhone.
Apple’s latest carrier partner, T-Mobile grabbed 12% of U.S. iPhone sales, exceeding established carrier partner Sprint’s number, in spite of Sprint’s larger user base.
CIRP’s data shows that over half of iPhone buyers in June were either moving over from another platform, or were making their first smartphone purchase. While 24% switched from feature phones, 26% came over from Google’s Android platform, and 7% dumped BlackBerry. Data for existing iPhone users showed 18% upgraded to the iPhone 5 from the iPhone 4, and 13% upgraded from the iPhone 4S.
