For the second year in a row, marketing research firm Harris Interactive has awarded the title of “Brand of the Year” to Apple in three categories: smartphones, tablets, and computers. The polling firm asked 38,000+ Americans about their perceptions of popular brands.
“Americans continue to give Apple brands strong ratings,” says Manny Flores, Senior Vice President at Harris Interactive. “And while their Consumer Connection scores are strong within their respective categories, what really stands out is that in all three of the categories Apple brands are measured – Computer, Tablet and Mobile Phone – its Brand Momentum scores are in the top 30 of all 1,500 brands evaluated in the study, showing that consumers see this as a brand of the future.
Apple took first place over competitors such as Hewlett-Packard, Amazon, Samsung, and HTC.
These awards come in the wake of a BBC report about a survey by marketing group Added Value (AV), that claimed Apple’s brand has become “less inspiring” among consumers.
