Apple’s “Designed by Apple in California” ad campaign is continuing, this time with a full two-page ad in the Toronto Star. The new campaign focuses on the Apple ecosystem, and the people who use it, rather than specific products.
We’d expect this to be the tone of its ads in the coming months, and the ad above (alongside its latest TV commercial), is also currently running on Apple’s “Designed by Apple” web page on Apple.com.
The ad campaign’s kick-off was at Apple’s Worldwide Developers Conference earlier this month, when Apple CEO Tim Cook debuted a new TV ad that focused on the company’s products and services, and how they enrich lives.
