Hearst Magazines has hit its goal of one million subscribers to the digital editions of its publications on tablets like the Apple iPad, Samsung, Galaxy Tab, and the Amazon Kindle Fire.
Hearst had planned to hit the million subscriber milestone by the end of 2012, but the publisher missed its goal by 90 days, Hearst chief David Carey told AllThingsD. Carey expects that the magazine will have about three million digital subscribers by 2016, about 10 percent of Hearst’s entire base.
Hearst publishes titles that include O, Food Network Magazine, Popular Mechanics, and Cosmopolitan.
Apps like Apple’s Newsstand, which acts as a collection spot for a reader’s digital periodicals, have provided an excellent platform for magazines to be presented in the digital age.
Revenues from digital sales have yet to approach that of physical magazines. However, it is estimated that iPad users spend over $70,000 a day on Newsstand content. An encouraging number for publishers looking to enter the digital publication arena.
