Apple’s iPad is tops in customer satisfaction for the second year in a row, according to the results of a J.D. Power survey released today.
CNET:
In a poll of 1,857 tablet users for Volume One of J.D. Power’s “2013 U.S. Tablet Satisfaction Study,” the iPad rated the highest with a score of 836 out of 1,000, outpacing Amazon’s Kindle Fire with a ranking of 829.
The survey, conducted in February, and released on Thursday, was aimed at tablet users who have owned their device for a year or less. The customer satisfaction rating was then based on the following five factors (in order of importance): performance (26%); ease of operation (22%); styling and design (19%); features (17%); and cost (16%).
The iPad performed well in four of the factors, namely performance, ease of operation, styling and design, and features. The Kindle Fire was king in terms of cost.
Other tablet makers on the list included Samsung with a score of 822, Asus with 818, and Acer with 784.
