Walt Disney World is currently in the middle of a test program that is attempting to replace old-fashioned turnstiles with iPod touch carrying “cast members” in order to make the company’s ticketing system more personal, and friendlier.
Visitors to the Magic Kingdom in Central Florida will notice that Disney has done away with turnstiles completely at the park’s entrance. Instead, visitors are greeted by the company’s “cast members,” holding iPod touches in their white-gloved hands.
The change is part of an initiative known as “MyMagic+,” which has the ultimate goal of making the company’s theme parks more convenient and inviting for those who attend.
A Disney representative noted that because the program is in the trial stage, there’s no guarantee that the company will adopt the iPod touch as a long term solution. Currently however, the Disney cast members are using Apple’s device along with a special accessory case, and software that allows passes to be scanned.
The Magic Kingdom is the centerpiece of the Walt Disney Resort, which is located near Orlando, FL. Disney’s “Kingdom” is the most visited theme park in the world, attracting 17 million visitors in 2011.
The hope is that the changes at the entrance to the facility will make it a more welcome sight. (I thought it was already the “Happiest Place in the World.” – Ed.) Large families, many with strollers will be able to enter at the same time, something impossible with the turnstile approach.
Disney also has plans to provide customers with wrist bands, known as the “MagicBand.” The wristband will act as a visitor’s hotel key, park pass, Fastpass card, and of course, will be tied to the visitor’s credit card. (Hello sparkly mouse ears with my name on them! – Ed.)
Other crucial parts of Disney’s operations already rely on iOS devices. Last year, the iPad was being used as part of a test pilot for Fastpass ride ticketing at the Magic Kingdom. Disney also offers the official “My Disney Experience” app for the iPhone and iPad. The app offers Walt Disney World maps, attraction wait times, Fastpass return times, and the ability to view menus and book reservations in the numerous Disney restaurants.
Disney has plans to rollout its iPod touch driven ticketing system to its other Central Florida parks, and potentially, it’s other attractions around the world.
