Chromebook Pixel Count Prompts Slight Change in Retina Display MacBook Ads

Google’s new Chromebook Pixel has one particular spec that betters Apple’s Retina MacBook Pro, and it’s led to a change in the way the Cupertino computer maker markets its notebooks.

AppleInsider:

Apple, never shy in touting the specifications of its devices when they are at the top of industry offerings, used to market its 13- and 15-inch Retina MacBook Pros as “The highest-resolution notebook ever. And the second-highest.” That’s no longer the case, though, and the product page for the Retina MacBooks has changed to reflect that.

While the product page still features a blurb that says the MacBook is the “highest-resolution notebook”, it’s no longer the main item on the page. The language is also reserved for the 15-inch model. That model has more than five million pixels, while the 12.9-inch Chromebook Pixel has just over 4.58 million.

The Retina MacBook page is now headlined by: “High performance has never been so well defined.”

Google has made sure to focus on the Chromebook Pixel’s high-definition screen when promoting it. The device, introduced in February, has a 2560×1700, 12.9-inch, touch-enabled LCD display with a pixel density of 239ppi. Apple’s 15-inch and 13-inch Retina MacBooks respectively have 220ppi and 227ppi densities.

In place of a traditional OS such as OS X, or Windows, Google’s Chromebook lineup of computers run a browser-based operating system developed by Google. While Google has been working to upgrade the Chrome OS since its initial release, it still lags far behind OS X, Windows, Linux, and even Google’s own Android in terms of capabilities.

Chris Hauk

Chris is a Senior Editor at Mactrast. He lives somewhere in the deep Southern part of America, and yes, he has to pump in both sunshine and the Internet.