Apple’s iPad mini seems to have stemmed the rising tide of competitors which were eating into the company’s massive lead in the tablet market. New figures from Chitika Insights show that the iPad device lineup held 80.5% of web traffic share among tablets between Feb. 15 and Feb. 21. Down only slightly from last months 81% share.
The rate of decline in the iPad’s share, though, dropped sharply from January to February. A Chitika report in January saw the iPad’s web traffic share dipping by about six percent over the holiday period before recovering slightly. Speaking with AppleInsider, a Chitika spokesperson attributed the lower rate of decline at least in part to the popularity of the iPad mini.
None of the other devices grabbed double digits in market share. Amazon’s Kindle Fire was a distant second with 8%, and Samsung’s Galaxy lineup of tablets took 4.2%.
Chitika’s web traffic figures are WAY off from industry estimates for tablet shipments, but Chitika puts that down to different usage patterns for the various devices.
“We don’t break this up by specific IP addresses. When you look at tablet share sales from analysts, and you see the iPad at 50 percent of the market, that does likely mean that iPad users are browsing more frequently with their devices than are other tablet owners.”
