Apple Releases Significant Final Cut Pro X Update in Campaign to Win Back Pro Users

Apple is making a big effort to win back professional video editors, as today they released updates for Final Cut Pro X, Motion, and Compressor. Alongside the updates, Apple has also launched a new marketing push demonstrating how sophisticated users have embraced Final Cut Pro X.

MacRumors:

While Motion and Compressor have seen mostly minor tweaks and bug fixes, Final Cut Pro X has received a somewhat more substantial update including support for the new Sony XAVC codec up to 4K resolution.

What’s new in Final Cut Pro X Version 10.0.8 [Mac App Store]

• Support for Sony XAVC codec up to 4K resolution
• Option to display ProRes Log C files from ARRI ALEXA cameras with standard Rec. 709 color and contrast levels
• Resolves an issue where some third-party effects generated green frames during render
• Resolves performance issues that could occur with certain titles and effects
• Time reversed clips render in the background
• Ability to use key commands to adjust Clip Appearance settings in the timeline
• Ability to view reel number metadata located in the timecode track of video files
• Mono audio files in a surround project export with correct volume levels
• Drop zones no longer reset to the first frame of video after application restart
• Fixes a performance issue which resulted from selecting multiple ranges on a single clip
• Fixes an issue where the Play Around function did not work properly on certain clips when viewed through external video devices

What’s New in Motion Version 5.0.7 [Mac App Store]

• Resolves an issue where some third-party effects generated green frames during render
• Resolves performance issues that could occur with certain titles and effects
• Fixes a stability issue when splitting layers in the timeline
• Fixes an issue where launching a plug-in with a check box could require multiple clicks
• Fixes a stability issue with CoreMelt plug-ins

What’s New in Compressor Version 4.0.7 [Mac App Store]

• Removes 1GB file size limit for uploads to Vimeo
• Fixes a stability issue when playing back certain MPEG-2 files
• Fixes a stability issue in Qmaster when processing multiple jobs

In addition to the app updates, Apple also released an updated set of ProApps QuickTime Codecs for Final Cut Pro X users.

Alongside the updates, Apple is also launching a campaign to win back professional video editors that abandoned the flagship editing software after the release of Final Cut Pro X. Apple is launching a number of new ads on its website today featuring professionals using the video editing software package.

Almost two years ago, Apple released what many in the professional editing community saw as a scaled-back, prosumer version of Final Cut Pro. Despite Apple dropping the price on the video editor from almost $700 to $299, many complained that Apple had stripped away too many core features in order to simplify the experience in an attempt to aim at average Mac users. Many nicknamed the product “iMovie Pro.”