Apple has reduced the price on their official Thunderbolt cable for the first time since launch, bringing the price down to $39 from the previous $49 price. They have also revamped their Thunderbolt cable lineup with the addition of a new shorter cable, with is 0.5M in length, and comes with a $29 price tag.
9to5Mac reports:
Apple has reduced the price of its 2.0 m Thunderbolt cable from $49 to $39. […] To go along with the price cut, Apple has also released a shorter variant of the Thunderbolt cable.
The lower-priced 2-meter cable and the new 0.5-meter cable are both available now from the Apple Online Store, and are listed as being in stock.