Amazon Optimizes Their MP3 Store for Mobile Safari

Amazon continues its efforts to knock iTunes from its dominant perch atop the digital music market, as it announced today that it has optimized the Amazon MP3 music store for Mobile Safari on the iPhone and iPod touch.

Amazon’s News Release:

For the first time ever, iPhone and iPod touch users can discover and buy digital music from Amazon’s 22-million song catalog using the Safari browser. Customers also have access to favorite Amazon features like personalized recommendations, best-seller lists and Amazon customer ratings.

Features of the Amazon MP3 store on the mobile web browser include:

• The Amazon MP3 mobile website for iPhone and iPod touches is built on HTML5, which means customers can make purchases directly from the Amazon MP3 mobile website at www.amazon.com/mp3 on their iPhone or iPod touch
• Selection of over 22 million songs and over two million albums at everyday low prices
• Access to everyday deals like $5 albums, $0.69 songs, and free songs from artists on the rise
• Individualized recommendations based on purchase history
• Immediate availability and seamless playback of purchases in the Amazon Cloud Player app
• Free storage of all Amazon MP3 purchases in Amazon Cloud Player

Amazon seems to be making a concerted effort recently to give a hard challenge to Apple’s iTunes Store. With investments in cloud services in order to compete with iTunes Match, and their recent addition of an “AutoRip” feature that provides MP3 versions of the tracks on CDs purchased through Amazon, the company is stepping up to the plate and taking a big swing.