The Pew Research Center just released a survey on the growing adoption of e-books, one interesting bit of info buried in the report was that 25% of Americans now own some type of tablet.
That’s not including those who may own a more traditional E Ink reader — though it’s a self-reported survey, so there’s always the potential for confusion amongst the 2,252 respondents. That’s up significantly from the ten percent of respondents who said they owned a tablet as of December of 2011 and marks a pretty significant rise for a product category that essentially did not exist three years ago.
Tablet ownership is now higher than e-reader ownership. That’s despite the higher cost of entry, and what some consider a poorer book reading experience. Imagine that, consumers are picking multi-function devices over one-trick-pony devices yet again!
The availability of high-quality options such as the iPad and iPad mini, and yes, the Nexus 7 and Kindle Fire tablets, are thought to be helping tablet adoption.
