The latest market data from Kantar Worldpanel is in, and it brings good news for Apple and the iPhone! According to the latest figures, the iPhone has now risen to an all-time high of 53,3% U.S. market share, while Android fell to 41.9%. Even better – the iPhone is still going strong!
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, comments: “Apple has reached a major milestone in the US by passing the 50% share mark for the first time, with further gains expected to be made during December.”
Globally, however, Android still takes the lead, especially in Europe, where it claims 61% share of the smartphone market. Given the iPhone 5’s recent release in China (and 2 million opening-weekend device sales), and Apple’s continued push into additional international markets, it’s likely that Apple will continue to gain global share. But as always, the results remain to be seen.
Android devices are currently available in a much broader global area than the iPhone. It will be interesting to see what happens when that’s no longer the case!
