Apple Airs First Four iPhone 5 TV Ads: Cheese, Thumb, Physics, and Ears

The iPhone 5 finally made its way into consumer pockets yesterday through a highly successful launch (with lines around double the size as with the iPhone 4S launch). Now that the new iPhone is out and about, it’s time for Apple to build up a whole lotta excitement with a new round of ads!

Apple aired four new iPhone 5 (one of them is for EarPods, so sort of an iPhone 5 ad…) TV advertisements yesterday, and while some of their recent ads haven’t been very impressive, these new ads are actually really great! Check them out!

Cheese

Thumb

Physics

Ears

The ads to a fantastic job of showing the iPhone 5’s benefits. I especially appreciate “Thumb,” as it really drives home the point of being able to use your smartphone one-handed – something which a lot of Android device makers just don’t seem to understand.

What do you think of the new ads?

J. Glenn Künzler

Glenn is Managing Editor at MacTrast, and has been using a Mac since he bought his first MacBook Pro in 2006. He lives in a small town in Utah, enjoys bacon more than you can possibly imagine, and is severely addicted to pie.