While Apple parody commercials are nothing new, they usually begin popping up shortly after a product is announced or released. The first iPhone 5 parody commercial that I’ve seen has already popped up, however, and pokes fun at the way many people use their iPhones.
As posted by Gizmodo, the ad humorously spells out that people don’t really use their iPhones as phones – they actually only use them to take pictures of food for Instagram, in an attempt to make their sad, lonely lives seem slightly more exciting and validated!
For the iPhone 5, then, Apple decided to remove everything but the camera, which they’ve really beefed up. While I don’t fall into the category of food Instagram-ers, I know a lot of people who do! Although clearly untrue in most cases, the ad is pretty clever – take a look below!