Survey: Majority of Young Consumers Disagree With Apple vs. Samsung Verdict

A new survey shows that most young consumers between 18-30 disagree with the jury’s verdict last week in the Apple vs. Samsung trial. However, most would still prefer an iPhone over a Samsung smartphone.

San Jose Business Journal:

The study by the CouponCodes4U deals website has something in it that could worry both sides in the case, as well as the folks at Google, whose Android operating system is used in Samsung’s smartphones.

The survey involved 2,125 young consumers between the ages of 18-30 who owned neither an iPhone nor a Samsung product. (Where in the world did they find these people?)

The findings among the group:

• Most (61 percent) said they had closely followed the trial.
• 55 percent said they didn’t agree with the jury’s verdict, and 41 percent said they agreed.
• Among those who didn’t like the verdict, 71 percent said it was “unfair,” 53 percent said it “hindered” creativity and innovation and 21 percent said it was an example of Apple taking over in the world of tech.
• Among those who agreed with the jury, 63 percent said they felt Samsung had stolen designs from Apple. 48 percent of the same group said that Samsung phones and products “were of lower quality and design” than iPhones.
• About 78 percent said the ruling would not put them off purchasing Samsung products in future.
• 52 percent said they would rather buy an Apple product.

CouponCodes4u chairman Mark Pearson said, “I was quite surprised to see most people siding with Samsung; especially as that’s the brand that has been shown to be in the wrong.”