London and the Olympians weren’t the only ones putting on a show yesterday – Apple aired a clever new series of Mac ads as well, focusing on their Genius Bar program, as well as the personal training services offered at Apple Retail Stores.
The ads are very unique in comparison to Apple’s recent celebrity-sponsored Siri ads, and do a great job of making Apple appear a bit more personal, and far more focused on the Apple experience than just their products alone.
You can see all of the new ads embedded below. I particularly enjoy the first ad, featuring the Genius on an airplane. The “Labor Day” ad is pretty amusing as well! Great work on the new ads, Apple!