Just like the new boyfriend who is REALLY anxious to make sure their girlfriend is out of the clutches of “that other guy”, Samsung is offering to help you move all your “stuff” over to their place. The electronics maker is offering the “Easy Phone Sync” app free to anyone purchasing a Galaxy device in the UK, it installs on any Galaxy product, PC, or Mac.
In the most straightforward manner, it transfers media, contacts, content—and all that other stuff packed into handhelds—from iTunes to an Android-powered tablet or phone by Samsung. Users can also manage their content through iTunes to maintain preferences during the sync process.
Samsung’s news release reads: “As part of an exclusive licensing agreement with Media Mushroom Applications, Samsung is making Easy Phone Sync available for free for UK customers to transfer content from their iOS device to their Samsung Galaxy device in a few simple clicks. As well as being able to access DRM free content they have purchased from iTunes music, customers can continue to use iTunes software on their PC to manage their music, videos and podcasts and keep their Android device in sync with it.”
Simon Stanford, Vice President, Telecommunications and Networks, Samsung UK and Ireland said: “We’re really proud to announce the launch of this new application and can’t wait to hear what our new and existing customers think of it. We know that traditionally iPhone users have been reluctant to switch to an Android device because they couldn’t use iTunes to manage their content. Easy Phone Sync means people can now enjoy their iTunes content on a Samsung Galaxy phone. What’s more is that it’s really easy for them to do, and literally takes five minutes to set up.”
While it sounds like a sweet offer, with Samsung offering to help move your stuff and all, I’d still be careful if I was you. When you setup house keeping with this guy he’s bound to not like some of your music, might not share the same format in movies, and all those apps you got from your previous lover? You’ll have to throw them out and get them all from your new boyfriend… If you can.