Apple announced a new app called Passbook at the WWDC last week. It has the potential to turn the iPhone into a digital wallet. Here’s how enterprising businesses can get ahead of the curve and start creating “passes” for Passbook right now.
Your boarding passes, movie tickets, retail coupons, loyalty cards, and more are now all in one place. With Passbook, you can scan your iPhone or iPod touch to check in for a flight, get into a movie, and redeem a coupon. You can also see when your coupons expire, where your concert seats are, and the balance left on that all-important coffee bar card. Wake your iPhone or iPod touch, and passes appear on your Lock screen at the appropriate time and place — like when you reach the airport or walk into the store to redeem your gift card or coupon. And if your gate changes after you’ve checked in for your flight, Passbook will even alert you to make sure you’re not relaxing in the wrong terminal.
When you first launch the Passbook beta in iOS 6 it’s rather disappointing. It doesn’t do anything besides display a splash screen. The app requires retailers and vendors to release passbook files (called “passes”, oddly enough), to enable the app’s functionality.
ZDNet: “iPhoneHacks published an article on how business owners can jump on the Passbook bandwagon ahead of Apple’s pubic release of its Pass Kit APIs.”
Some enterprising developers have created a website called PassSource that will allow you to create test passes for the Passbook app today. Here’s how.
If you’re a business or individual interested in using Passbook when it’s released, it would be a good idea to familiarize yourself with passes ahead of time. Once created, the passes can be distributed by email or websites, and they can even be set to appear at certain times or locations.