Apple began airing their latest iPad ad yesterday evening, focusing on the new iPad’s Retina display, as well as its versatility and usage for a variety of tasks. The ad specifically highlights apps, such as magazines through Newsstand, streaming television, making photo galleries through iPhoto, using textbooks through iBooks 2, and more.
The ad closes with the line: “Do it all more beautifully with the Retina display on iPad.” The ad does a great job of highlighting the new iPad’s standout features, and is a refreshing change of pace from Apple’s terrible celebrity-endorsed Siri ads (1, 2). Check it out below!