T-Mobile Targets AT&T and the iPhone 4S in New Speed Comparison Ad

The battle of the carriers continues, with T-Mobile bashing the speed of AT&T’s 4G network in its latest TV commercial.  Part of its new ‘Alter Ego’ advertising campaign, it directs the viewer to the Test Drive tool on their website, allowing you to compare speeds with other carriers including AT&T, Sprint and Verizon.

This type of rival-bashing advert is now pretty commonplace in the technology industry, with Samsung having taken similar tactics against Apple. While brand-attacks are certainly nothing new in the advertising industry, they’re still just as sad and desperate as ever…
Henry Taylor-Gill

Henry is a student who is a huge Apple fan, and has used their products since day one. He can remember how happy he was when he received the first iPod back in 2001 as a birthday present. He has an international background, having spent most of his life in France but he now lives in the UK. He is also a native French speaker and can also speak Spanish at a decent level. In addition to tech, Henry is an avid sports fan and has his own sports blog.

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13 years ago