New Apple Senior VP of Retail John Browett has taken his first significant action in his role by sending out a letter to all Apple and Apple Store employees saying how thrilled he was to be in his new role and how much he was looking forward to his time at Apple. He also stressed the importance of employees to Apple’s retail business, something which would have reassured many who were complaining about his appointment due to his slightly tarnished reputation from his time at Dixons.
The letter reads:
Team,
At last I’ve officialy started to work at Apple, and it’s great to be here. I’ve had the chance to meet many of you at stores in the U.S. and across Europe, and one of my top priorities for the coming months is to meet many more people on our team around the world.
It’s incredibly impressive to be on the inside of Apple Retail. Many of my friends, relatives, and former colleagues have written to tell me how lucky I am to be working with such a great group of people, and I couldn’t agree more. While our stores are fantastic and our products are amazing, it really is our people who make the difference in creating the best retail experience.
There will be much more to share weeks ahead, and I’m looking forward to meeting everyone over time.
I am thrilled to work with all of you as we build the future of Apple Retail together.
— John
His performance as VP of Retail will have to be judged over the coming months, even though he will have to work hard in order to enhance and restore the slightly negative reputation he has picked up, in large part down to his time at Dixons.
