Taking its push for a “clean” iCloud to Apple’s Cupertino campus this week, Greenpeace projected images onto the main building of Apple’s corporate headquarters.
In addition to projecting messages of support from Twitter and Facebook users onto the side of the building, Greenpeace activists also barricaded themselves inside an eight-foot-tall, ten-foot-wide “survival device” that has previously been used to prevent Arctic drilling.
Also featured during the demonstration were four Greenpeace members dressed as iPhones, with fully functional screens across their torsos. The screens displayed messages from supporters via Facebook and Twitter.
“Apple’s executives have thus far ignored the hundreds of thousands of people asking them to use their influence for good by building a cloud powered by renewable energy,” Greenpeace USA Executive Director Phil Radford said. “As Apple’s customers, we love our iPhones and iPads, but we don’t want to use an iCloud fueled by the smog of dirty coal pollution.”
The organization claims more than 215,000 people have signed its “Clean our Cloud” petition, which asks Apple to power the iCloud service with clean, renewable energy. Greenpeace takes issue with Apple using some coal fired energy for its North Carolina facility.
The demonstration Tuesday was part of a continuing effort by Greenpeace to promote its “How Clean is Your Cloud” report, issued in April. The report accuses Apple of falling behind other tech companies in using environmentally friendly power sources for its cloud-based services.
Apple has countered the report with its own figures that show that renewable energy will provide more than 50 percent of the center’s power needs than Greenpeace has projected.
Greenpeace staged a protest last month on the roof of Apple’s European headquarters in Cork, Ireland, placing signs on the building’s windows to spell out the words “clean our cloud”.