Although smartphones and other electronic devices tend to rise and fall quite rapidly, that doen’t appear to be the case with the iPhone (or Apple’s products in general, for that matter). In fact, according to recent research from ChangeWave, demand for the iPhone 4S actually continues to increase, even six months after its release.
According to their latest study, 57% of prospective iPhone buyers plan to buy an iPhone – that’s a roughly 2% increase over ChangeWave’s results from the holiday 2011 quarter – the first quarter that the iPhone was available to purchase. Fortune reports:
Despite growing competition and rumors that the company may be releasing a new model next fall, 56% of the respondents who plan to buy a smartphone in the next three months plan to buy an iPhone — up 2 percentage points from the last survey, taken at the height of the holiday shopping season.
That 56%, research director Paul Carton notes, is the second highest his firm — a division of 451 Research — has ever recorded — second only to a survey taken just before the iPhone 4S was launched last fall. (See chart below.)
While demand for the iPhone continues to remain strong, and even increase, the same doesn’t hold true for Apple’s competition. Demand for both Motorola and Samsung devices decreased, with the latter showing a depressing 13% drop between January 1 and the end of March.
Of course, Apple’s products in general tend to outperform their respective industries. Even so, these are pretty impressive results.
Feel free to chime in with your thoughts down in the comments.