Apple’s new iPad is clearly an extremely popular device, with pre-orders having sold out just days following its announcement. According to analysts from Canaccord Genuity (via Reuters), Apple is experiencing all-time record pre-orders for the new device, and is expected to sell 65.6 million iPads this year.
“With our checks indicating record pre-orders and 2-3 week wait times for new iPads, we anticipate a record iPad launch this weekend,” said analysts T Michael Walkley and Matthew Ramsay.
They raised their iPad unit estimate to 65.6 million from 55.9 million for 2012, and to 90.6 million from 79.7 million for 2013, saying rivals will likely struggle to introduce competitive products over the next couple quarters.
The analysts also responded by raising their target price on shares of AAPL to $710 (up from $665), and maintain a strong “buy” rating for the stock.