The Australian Competition and Consumer Commission has announced it will take Apple to court over the company’s “misleading” advertising, which gives the impression thst its new iPad runs at 4G speeds in Australia.
AppleInsiderThough the new iPad runs at 4G LTE speeds on some carriers in North America, the device is not compatible with Australia’s 4G network on the 1800MHz frequency. Because of that, the ACCC seeks “injunctions, pecuniary penalties, corrective advertising and refunds to consumers affected,”
The ACCC said Tuesday it will make an application in federal court in Melbourne at 9:30 AM Wednesday, charging “alleged contraventions of the Australian Consumer Law.”
The statement reads, “The ACCC alleges that Apple’s recent promotion of the ‘new iPad with WiFi + 4G’ is misleading because it represents to Australian consumers that the product ‘iPad with WiFi + 4G’ can, with a SIM card, connect to a 4G mobile data network in Australia, when this is not the case.” The commission wants to ensure that consumers are “are made aware of the correct technical capabilities” of Apple’s latest tablet device.
