AllThingsD reports that in an interview with Dow Jones, Wang explained:
“We will shift our strategy to improving profitability from pursuing market share blindly with cheap and unprofitable products, Ultrabooks will become our key growth driver next year as customers want a lighter, thinner notebook with longer battery life. Selling more Ultrabooks will also help improve our profit margins as they command higher prices.”
Wang hopes Acer’s Ultrabooks will drive a 10 percent increase in notebook PC sales next year, leading the company back to profitability.
Wow, they’re going to return to profitability on the back of a “me too” product like the Ultrabook. A knockoff of the MacBook Air. Good idea sir! I can certainly see why you make the big bucks!