Acer CEO J.T. Wang has finally come up with a strategy that will turn the company around, and make it’s way back to profitability. That strategy is… Drum roll please… Make quality products!
AllThingsD reports that in an interview with Dow Jones, Wang explained:
“We will shift our strategy to improving profitability from pursuing market share blindly with cheap and unprofitable products, Ultrabooks will become our key growth driver next year as customers want a lighter, thinner notebook with longer battery life. Selling more Ultrabooks will also help improve our profit margins as they command higher prices.”
Wang hopes Acer’s Ultrabooks will drive a 10 percent increase in notebook PC sales next year, leading the company back to profitability.
Wow, they’re going to return to profitability on the back of a “me too” product like the Ultrabook. A knockoff of the MacBook Air. Good idea sir! I can certainly see why you make the big bucks!
