A new article from the Wall Street Journal overlook’s Tim Cook’s first two months as CEO of Apple, and points out a number of differences between his management style and that of Steve Jobs.
The report points out the charity matching program that Cook instituted shortly after becoming CEO, as well as revamping Apple’s educational division to make it more consistent with the rest of Apple’s operations.
In recent weeks, Mr. Cook has tended to administrative matters that never interested Mr. Jobs, such as promotions and corporate reporting structures, according to people familiar with the matter. The new chief executive, 50 years old, has also been more communicative with employees than his predecessor, sending a variety of company-wide emails while addressing Apple employees as “Team,” people close to the company said.
Despite Tim Cook’s promise that Apple wouldn’t change when he took over, changes are nevertheless taking place. These changes have to take place, however – Steve Jobs and Tim Cook are different people with different ideas and management styles, and to expect Apple to remain exactly the same under his direction really doesn’t make any sense.
