The Macworld Expo is rapidly shifting in the direction of the iOS ecosystem, and has gained a new name to mark the occasion: “Macworld|iWorld: The Ultimate iFan Event.” The expo’s VP and general manager Paul Kent had the following to say:
“The brand is evolving from Macworld [Expo] to Macworld|iWorld to illustrate that the show is about the whole ecosystem of Apple products” The exhibits and conference sessions that have characterized past expos remain with Macworld|iWorld. But show organizers are also adding elements aimed at providing what Kent characterized as a “dynamic culture experience. We have a great core audience, but there’s a great opportunity to evolve the event.”
Kent makes a point of noting that even though the event will have additional focus on iOS devices, the show will still retail a heavy focus on the Mac platform.
While there will be added focus on the iOS device ecosystem, Kent was adamant about saying the show was still heavily focused on the Mac Platform. The event is open to the public, and admission price varies depending on which parts of the event you’d like to attend.
Registration is open now, and the event will run from January 26-28 at the Moscone West convention center. For more information, visit the expo’s official home page.
