It’s clear that both the iPhone and iPad have grabbed the gaming industry by the horns, as new market research from Interpret reveals that iPad gamers in the United States now number over eight million, with over 71% of U.S. iPad owners using the tablet for gaming.
It’s fairly clear to see why iOS gaming has taken such a hold. Considering how popular the iPhone & iPad are becoming, and combining that with the large number of high-quality games available for fairly cheap, with most games running less than $10, it’s a sure recipe for success.
The new research white paper, entitled “iPad Gamers: A Look at the Users of Gaming’s Shiny New Toy,” reveals that Apple’s iPad is drawing the attention of both casual, non-traditional gamers as well as console gamers.
Jason Preston, an analyst with Interpret, had the following to say:
“Collectively, iPad gamers are showing slightly decreased involvement with gaming on home consoles, mobile phones, and Nintendo handheld consoles…These facts imply that iPad game developers and publishers can definitely reach a new audience on the iPad, and should also closely monitor Apple’s positioning of the iPad as an in-home gaming device, especially considering the platform’s already obvious impact on traditional gaming behavior.”
With amazing games like Infinity Blade ($5.99, App Store Link), Real Racing 2 HD ($6.99, App Store Link), and Angry Birds HD ($4.99, App Store Link) showing just how great the iPad’s inexpensive games can really be, it’s easy to see how the iPad is wooing the gaming crowd with high quality and affordable gaming options.
