Those of you familiar with HBO subsidiary Cinemax’s late-night programming are likely well-aware of the very adult (and perhaps pornographic) nature of that programming, yet the new free Cinemax MaxGo app (Free, App Store Link) was nevertheless approved over the weekend, bringing just such content to the iPhone and iPad.
While the matter may seem minor at first, it becomes much more significant considering other apps, such as one developed by PlayBoy, have been rejected for displaying content that is really no worse that what can be obtained through the MaxGo app.
The matter raises interesting questions about what does and doesn’t get rejected by Apple, and whether Apple should be so closely monitoring their App Store for content in the first place, especially considering the abundance of such content available by browsing the web in Mobile Safari.
Perhaps someone at Apple is a fan of Cinemax’s late night programming?