The first and probably only authorized biography of Apple CEO Steve Jobs has a new name. Rather than “iSteve: The Book of Jobs”, the book will now be titled “Steve Jobs: A Biography”.
The iSteve title was far too ridiculous and cheap to be ever taken seriously. Thankfully whatever marketing genius that came with the idea of putting an i in front of Steve got shot down by the books author, Walter Isaacson.
The book is currently available for pre-order and will be available to ship from 6th March, 2012.
From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In iSteve: The Book of Jobs, Isaacson provides an extraordinary account of Jobs’ professional and personal life. Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interviews with Jobs’ family members, key colleagues from Apple and its competitors, iSteve is the definitive portrait of the greatest innovator of his generation.