Many people are curious and irritated that it has taken so long for a white iPhone 4 to come about, with some even calling it a marketing ploy. Steve and Phil have taken the stage, explaining that the problem is largely due to UV protection.
According to The Wall Street Journal’s Mobilized blog, white iPhones need UV protection. Author Ina Fried interviewed both Apple’s boss Steve Jobs and marketing honcho Phil Schiller. Schiller said:
It was challenging. It’s not as simple as making something white. There’s a lot more that goes into both the material science of it–how it holds up over time…but also in how it all works with the sensors.
Jobs went on record as saying the following:
We obviously think about this in a generic way because you have a white iPad.
Jobs also confirmed that an upcoming iOS update will address that location tracking issue that Apple earlier today characterized as a “bug” and confirmed Apple will next week testify in a Congress hearing about location-gathering practices.
Via 9to5Mac