That’s more like it Apple! After a few, very, very poor iPhone adverts, Apple have got their stuff together and produced a great iPad 2 advert that shows off the iPad 2’s slicker design but also the overall usability of the iPad.
The advert focuses on the faster, lighter, and thinner design of the iPad 2. But more importantly, the ad explains that when “technology gets out of the way, everything becomes more delightful, even magical, that’s when you leap forward.”
Reading between the lines, Apple is saying that their tablet rivals can plough as much RAM, processor power, and storage into their devices but they will never come close to the usability and experience of using an iPad.
Good show Apple.
Cormac Moylan Based in Cork, Ireland, his first foray into the Apple world was way back in 2006 when he purchased an iMac followed by a Macbook around 4 weeks later. He currently owns a Macbook Pro, iMac, Mac Mini, iPhone 4, iPod Touch, and Apple TV. But he prefers to buy watches. Go figure!