Apple’s CFO, and current stand-in CEO, Tim Cook spilled some beans to Bernstein Research analyst Toni Sacconaghi this week. Cook told Sacconaghi of the possibility of a cheaper iPhone…
While Tim stopped short of explicitly stating that Apple would pursue a lower price iPhone, he did state that Apple was working hard to “figure out” the prepaid market and that Apple didn’t want its products to be “just for the rich,” but “for everyone”; he also stated that Apple “understood price is big factor in the prepaid market” and that the company was “not ceding any market.” Cook noted that Apple executives – including himself – had spent “huge energy” in China, noting that it is “a classic prepaid market.” He further noted that the handset distribution model was poorly constructed and that Apple would look to “innovate” and do “clever” things in addressing that market.
(Via Engadget)
