We reported last week that the London-based Burberry Fashion Show would be captured entirely using the camera of Apple’s new iPhone 5s. Well, the results of that little experiment are in, and we have to say, the video looks good.
…today Burberry has posted the full video of the event. There’s no mention whether or not the full 15 minute long video above has been retouched after being shot on the iPhone, but Apple and Burberry say the entire show, including photos and video, was “shot exclusively on iPhone 5s.”
Pocket-Lint has an inside look at how Burberry’s photographers captured the show using 14 iPhones, and also has an interview with Burberry’s creative director Christopher Bailey:
Dotted around the room this year were 14 iPhone 5S smartphones recording and live streaming all the action to numerous destinations such as billboards and Burberry stores, as well as the usual social networking platforms like Facebook and Vine…There were nine iPhone 5S phones on the runway taking shots, three on a moving rail cam following the models, one on the roof getting all the action, and a further iPhone 5S on a jimmy rig outside for celeb shots.
While the camera on the iPhone 5s is the same resolution as last years iPhone 5, it is much improved, boasting a dual LED true tone flash, a new five-element lens, a 15% larger active area, and bigger 1.5 micron pixels. The camera also features a burst mode that will take photos at a rate of 10fps, and for video, boasts a 120fps slow mo mode.
The iPhone 5s officially hits the stores on Friday, September 20th.
