There was a jump in the numbers of users who upgraded to iOS 6 last week, even though it’s been months since that version of the operating system was released. What could have caused that?
CNET:
This growth in iOS 6 upgrades may not be as random as it sounds. According to TechCrunch, which got data from mobile ad exchange MoPub, iOS adoption has bumped 30 percent since Google Maps released its app for iOS. MoPub surveys more than 1 billion ad impressions a day across more than 12,000 different apps and got its data from seeing users upgrade to iOS 6.
“We observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it’s related to Google Maps,” MoPub’s CEO told TechCrunch. “It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available.”
Google launched its Maps app for iOS last week, and has announced that it was downloaded more than 10 million times in just the first two days in the App Store.
Apple debuted its new mapping service and app in iOS 6 in September, evicting Google Maps in the move. Many users have complained about Apple’s inaccurate data, lack of details, warped images, and incorrect directions.
