Apple has announced its Q2 2012 financial results, and the information in the report gives us a peek at just what a powerhouse the little company that could from Cupertino has become.
Individually, the numbers are staggering. Apple sold 35.1 million iPhones, 11.8 million iPads, 7.7 million iPods and 4 million Macs. This works out to an incredible 58.6 million devices sold over the 91 days of the financial quarter. To put that another way, it is nearly 645,000 devices a day, with over 385,000 of these being iPhones, and almost 130,000 of them iPads.
Diving deeper into the numbers, some interesting figures pop out.
- Over a period spanning 42 quarters (Q1 2002—Q2 2012) Apple has sold 344.3 million iPods, but in a period spanning only 20 quarters (Q3 2007—Q2 2012) the company has sold 218.1 million iPhones.
- So far, Apple has sold 67 million iPads. It took the company 24 years to sell that many Macs, and 3 years to sell that many iPhones.
- Apple has shifted to selling higher value devices, selling as many iPads — which range in price from $399 for the iPad 2 to $829 for the 64GB Wi-Fi + 4G iPad 3 — as it does iPods — which range in price from $49 for the 2GB iPod shuffle to $399 for the 64GB iPod touch.
Mac sales are showing up as barely a blip in the post-PC world.
ZDNet says the while iPod sales are declining, and Mac sales are stagnant, Apple has nothing to worry about. Strong iPhone and iPad sales show that Apple has made the transition to being a true post-PC company.
